Most of us engage personally with social media every day. But do you leverage social media to encourage learning and collaboration in your organization? For learning and development (L&D) professionals, marketing isn’t typically a necessary skill. But let’s look at four main things L&D professionals can learn from social media marketing:

Facebook, Twitter, and other social media sites have become part of our everyday lives. But can they be used as a training resource? The key to successful learning is engagement. And since the modern workforce is increasingly media and tech-savvy, more organizations are using social media in their training programs.

Our current crisis is causing us to rethink how we can train our people when we cannot meet together in person. There’s no question that we have to get creative in our programming. And we can’t “pause” training and development until we “get back to normal” because we don’t know yet when or if we’ll ever get “back to normal.”

Covid-19 has made a significant impact in many areas worldwide. Workplace learning was one of the first and hardest-hit industries by the coronavirus pandemic. As more organizations have shifted to remote working, online learning has replaced in-person training.

We’ve all been there – sitting through a training session listening to a facilitator read (verbatim) every single PowerPoint slide. Unprofessional, loose-leaf papers that look like they were quickly copied on the machine down the hall. No discussion, no interaction, no engaging activities, and, honestly, no real learning.

When it comes to printing training manuals and other educational guides and how-to materials, it’s beneficial to work with a marketing partner you can trust for reliable printing services.

When you partner with Impact Group Marketing, you get a full-service digital marketing agency with in-house printing services. Sounds great, right? But what does that mean exactly?